From Writing About Kona To Teaching Social Media

What a long and strange trip it has been! I created this blog to share thoughts, adventures, insights and photos about Kona and Keauhou. What it has also turned out to be is a learning laboratory for blogging and being consistent, passionate and creative about what I want to share with the world.

I met Guy Toyama from the Natural Energy Laboratory of Hawaii Authority last Fall and he invited me to be a panelist on what would become the “Social Media Boot Camp for Small Business” tour of the Big Island.  I have had the good fortune to speak in Kealekekua, Hilo and Kona with a knowledgable co-presenter, Laura Kinoshita. (we have another class slated for Feb. 24th in Waimea.) During the “tour”, I have met some very interesting and dedicated small business owners from all over the island in various walks of life. It has been very exciting to show them the social media tools to reach out and tell their story.

I have been able to use my 365 Kona blog as a learning tool to show the attendees how they can create their own blog site and start sharing their passion with others on the web.

“But is anyone actually going to do what we have suggested?” I thought.


Today was a very good day, when one of the attendees, Jenn, a friend of mine who owns the Moo Bettah Frozen Fun shop up at the Keauhou Shopping Center, let me know she was able to implement what I taught her yesterday,,,today!

She created a Twitter account, a FourSquare account and got on and created a new blog! Not only did she do all that today, she also created a post about the yogurt she used to make her frozen yogurt and she incorporated my suggestions of taking pictures of her products and showcasing them on her Facebook business page. In just one day, she was able to expand her marketing reach onto the social web. Yes, I am so proud of her, that I had to write a blog post about it!

To say I am a raving fan of Jenn and her shave ice, ice cream, frozen yogurt and AWESOME customer service is an understatement. This is what fans do, they tell other people. I hope that more of my “students” are able to find the uniqueness about their small Hawaiian business and make it shine on the web. You may see more featured here!

Spread the word if you love what you heard! #365kona so we can say Thanks!

Meet the Author

Julie Ziemelis

Julie Ziemelis is an entrepreneur, business owner, author, blogger and vlogger in Kailua Kona. She created and moderates the “365 Things to Do in Kona” page and the Kona Newbies group on Facebook. She blogs at and and vlogs with her husband, Eric, at “365Hawaii” on YouTube. Julie also authored the books, “How to Move to Kona” and the “Insiders Guide to Buying Real Estate on the Big Island of Hawaii”. You will most likely find Julie in Kona hiking, running, biking, taking photos and sharing Aloha.

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