First Ever Aloha Shirt Festival and Fashion Week Comes To Kailua Kona October 13-15th, 2022


What do you get when you blend local Hawaiian culture, vintage Aloha shirts, a fashion run way, an eclectic blend of musical entertainment, clothing designers and vendors and a big party at the Outrigger Kona? You get the first ever Aloha Shirt Festival!

For three days, October 13-15th, the festival invites the public to enjoy and experience vintage Aloha Wear exhibits, vintage collections, and repurposed clothing collections showcased in exciting fashion runway shows. There will be opportunities for sales and appraisals and view the work of contemporary designers. There will also be traditional and cutting edge workshops, pop-ups, presentations, hair and make-up shows, and tasty local and vintage food for purchase and beverages.

Outrigger Kona Resort and Spa from Thursday, October 13th to Saturday, October 15th 2022 from 10am to 10pm daily. Tickets $10 to $300 (all inclusive) are on sale now! BUY TICKETS HERE. 

Runway Shows:

  • Thursday October 13th: Vintage, Renew, Reuse, Recycle
  • Friday October 14th: Designers to be announced
  • Saturday October 15th: Designers to be announced

The Outrigger is offering a generous discounted room rate for the Festival. Call for a room and request the Aloha Shirt Festival special room rate by calling Joseph McRae at: (808) 930-4876 and use the code-  221013ALOH 

According to Festival organizers, there will be opportunities for local residents to utilize the photography talent being invited from the mainland to get headshots and model photography, including underwater photography.

Vendors are being sought!

“Hawai‘i Fashion Week seeks to share knowledge of Hawai‘i’s traditions, connection to and the desire to preserve, embrace and protect the environment. By bringing together global resources and environmental and cultural campaigns we can strive to make the local industry more sustainable”, stated Chelle Pahinui, Executive Director of  Na‘alehu Theatre.

Learn about the history of the Aloha Shirt!


“The Aloha Shirt Festival strives to influence global resort wear trends for the current and upcoming fashion seasons”, stated Fashion Week Director, Swan Elliot, Owner of Focus Models .  “Recognizing the overwhelming inspiration Hawai‘i provides, we welcome others who are also stirred by the beauty, culture, environment, and the “Spirit of Aloha” to attend this event.


Spread the word if you love what you heard! #365kona so we can say Thanks!

Meet the Author

Julie Ziemelis

Julie Ziemelis is an entrepreneur, business owner, author, blogger and vlogger in Kailua Kona. She created and moderates the “365 Things to Do in Kona” page and the Kona Newbies group on Facebook. She blogs at and and vlogs with her husband, Eric, at “365Hawaii” on YouTube. Julie also authored the books, “How to Move to Kona” and the “Insiders Guide to Buying Real Estate on the Big Island of Hawaii”. You will most likely find Julie in Kona hiking, running, biking, taking photos and sharing Aloha.

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