5 Reasons Ali’i Gardens Marketplace In Kona Is A Shopping Must-Do


What started out as a farmers market in front of Huggo’s many years ago, is now a beautiful, serene and unique shopping experience. The All’i Gardens Marketplace is located a few miles south of downtown Kailua Kona on Ali’i Drive, the town’s main drag.

The Marketplace has seen a resurgence after the recession and currently has over 30 vendors.

Five things people will love about shopping at the Marketplace: 

1. Easy, abundant and free parking-no stairs or steps.

2. You can bring your leashed dogs-it’s dog friendly.

3. Something for everyone-bring your list of family and friends to shop for.

4. Vendors offering many locally crafted and hand made items and food products.

5. Lots of shade-Mature monkeypod, orchid and kukui trees cover much of the shopping plaza.

AliiMarketPlaceGardensLocal business entrepreneur, Eric Van Platen Luder, who took over for his family as the owner of Huggos, On the Rocks and then opened Lava Lava Beach Club, is the co-owner of the Marketplace. He sat down with me recently to discuss the history of All’i Gardens Marketplace and shared with me some interesting facts. After four years of running the farmers market in front of Huggos, he decided 16 years ago to move the market to its current location. He was encouraged by many friends and business owners that if he was going to be successful in opening an open air marketplace that it HAD to be on Ali’i Drive. He agreed and found the spot for the marketplace and then hired a landscape architect to ensure that the space would include indigenous and endemic foliage, such as the now towering Monkeypod and Kukui trees.

Van Platen Luder and his partner created an open air experience which allows for tropical air to waft through, lots of tables and chairs to so you can enjoy lunch (TJ’s BBQ by the Beach should be a must-eat experience-fall off the bone ribs!) and helped to create a true community for the shop vendors, many of whom have been working alongside one another for 15 years, such as the Kona Natural Soap Company owner, Greg Colden and Jill Ernst from Jill’s Hot Stuff.

GregColdenNaturaSoapColden, who runs his soap shop Tuesdays, Wednesdays and Saturdays, is thankful for the flexibility of his vendor space. Greg, who makes his own handmade natural soap a few miles away at his farm and factory, runs tours at his farm and is busy in his factory on the days he is not at the Marketplace. Greg loves the dog-friendly culture of the marketplace and brings his own dog with him to work, who acts as Greg’s customer emisary. Greg loves dogs so much, he sells his “Soap Orphans” to the public and puts a percentage of the sales towards helping the Hawaii Island Humane Society, which has received thousands of dollars since Colden created the campaign last fall. Colden stated, “You can find something for everyone in everyone’s budget at the Marketplace,” as he showed me his $55 mango box sets with six bars of soap to his $4 Soap Orphans.

Ernst uses her vendor space to create colorfully beaded toe-thongs and hand painted custom coconuts that can be mailed from theJillsHotStuff island. She also has a pooch joining her in her booth and loves the company her furry friend provides during work hours.

Other vendor booths offer up beach chairs/surf boards/coolers for sale which can be recycled back when tourists are done using them, a mineral/rock shop with jewelry, a fresh produce vendor, handmade Koa and exotic hardwood items, including raw slabs, and more.

This is definitely a shopping space to mosey through for gift purchases.  For us locals..a place to find mangos that the shop owner chooses just for you based on when we would be eating them, a BBQ restaurant to take home tasty ribs and natural soaps made from island ingredients.

RentAcenter KoaHut RockShop TJsBBQ

The Ali’i Gardens Marketplace is open from 10-5 every day but Monday’s at 75-6129 Alii Dr.

As an aside: Eric Van Platen Luder mentioned that there are spaces now available for entrepreneurs who would like to rent space at the Marketplace.



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Meet the Author

Julie Ziemelis

Julie Ziemelis is an entrepreneur, business owner, author, blogger and vlogger in Kailua Kona. She created and moderates the “365 Things to Do in Kona” page and the Kona Newbies group on Facebook. She blogs at 365Kona.com and MoveToHawaii365.com and vlogs with her husband, Eric, at “365Hawaii” on YouTube. Julie also authored the books, “How to Move to Kona” and the “Insiders Guide to Buying Real Estate on the Big Island of Hawaii”. You will most likely find Julie in Kona hiking, running, biking, taking photos and sharing Aloha.

Leave a Question or Comment About this Topic

  • Colin says:

    This is great. These type of markets offer an affordable way for small businesses to get exposure and for the public to enjoy some talent and skills that they might not have experienced otherwise.

    • Thanks Colin! Only $500 a month to rent the space so you are not tied to huge overhead. Lots of these folks would not be able to do what they loved if it were not for this marketplace!

  • Jon & Jen Mietzner says:

    We have visited that market a few times during our stays in Kona. The vendors were pleasant and the abundance of shade likely extended are time shopping and buying.

  • DiAnn Bottomley says:

    I am trying to find the contact information for one of the vendors at the marketplace. Her name is Butter but I lost the business card she gave me. She & her husband runt he place together & they sell jewelry amongst other small items. Her husband was making a very special necklace for me. It contained some special memories of my sister. I was there at the end of November & she was going to email me when it was done. I haven’t heard from her but thought she might have lost my email or that it ended up in my spam folder. If there is any way you can locate her & let her know I lost her information I would really appreciate it. You are free to give her my contact information.
    Thank you